>From these results I have found 60% of people use the trailer as a way of being aware of the film and is partly the reason they go to see it.
> That most people view film trailer on youtube
> The most influential thing is the storyline/plot and the actual trailer itself and the director is the least important
Good - has the results of this survey affected any creative or product decisions that you have made? Remember not to rely too heavily on only survey results but use other mediums also to get audience feedback - such as social networking and filmed feedback.
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